How Brentnalls SA uses Cubiko to help clients plan for success
Brentnalls SA is a Charted Accounting and Advisory firm located on the outskirts of Adelaide CBD. With a strong focus on the healthcare sector, Brentnalls SA has established itself as a trusted partner for medical and allied health practices. The firm boasts a dedicated team that specialises in the medical industry, who are equipped with a comprehensive understanding of the core issues faced by those running a medical practice. This specialised knowledge allows Brentnalls SA to provide tailored financial and advisory solutions to healthcare professionals, ensuring their practices thrive in the ever-evolving industry.
We recently had the pleasure of catching up with our partner Danny Haydon, Chairman and Principal at Brentnalls SA. During our conversations, we learnt more about the work they do for their clients and the fascinating role that data and Cubiko play in shaping their expert advice.
The team at Brentnalls SA sought after a tool that would provide a deep understanding of their clients’ practices while also benefiting their own operations. They were in search of a comprehensive platform that could deliver a range of essential capabilities to:
- Empower practices with valuable business insights to strategically plan for success.
- Enable clients to effortlessly comprehend their key numbers and performance metrics.
- Uncover opportunities for improvement and optimisation, which fosters continuous growth.
For Brentnalls SA, the solution was simple. In 2020, they partnered with data analytics platform Cubiko. This strategic collaboration brought together Bretnalls’ expertise in accounting and financial advisory services, with Cubiko’s advanced data analytics capabilities. Through this partnership Brentnalls SA were able to leverage the data distilled in Cubiko’s easy to understand dashboards to offer their clients innovative solutions and deeper insights for managing their practices more effectively.
“We’ve really enjoyed partnering with Cubiko! With the work that we do Cubiko has opened opportunities up for us as a firm, but most importantly it’s opened up opportunities for our clients.” Says Danny.
Understanding your key numbers
“When working with a practice, it’s important that we understand their numbers” says Danny. Data plays an important role in helping Danny and the team get a snapshot look at how the practice is currently performing. “If a practice already has Cubiko onboard, it certainly makes it a lot easier to get a snapshot of their key metrics.” Data needs context, and it’s important that Danny has something to benchmark his clients against. Danny goes on to say, “If the practice has also opted-in to Touchstone, we can then easily take that data and benchmark those metrics against like-for-like practices.”
These insights helps Danny and the team to gain a better understanding of their clients overall position, and enables them to formulate strategies tailors to the practices needs and goals.
Planning for Success
“Cubiko provides us with a really good tool to support our clients in planning for success and then monitor how they are going to achieve success” says Danny. The visibility and available data have been invaluable in assisting his clients in gaining valuable insights, making informed decisions, and developing strategic actions to achieve their practice goals and success.
Danny and his clients also appreciate the accessibility of the data to the wider practice team and the role they can play in helping the practice achieve success. “It’s a really important tool that allows the whole team to be a part of enabling the success of the practice through the information that is available to them” says Danny.
Finding opportunities for improvement
As part of their service offerings, Brentnalls works closely with their clients to identify opportunities for growth and improvements within their practice. For clients with Cubiko, a vital component of this process involves Danny diving into the data within Cubiko to gain in-depth insights into various areas of the practice, assessing how they are functioning, and pinpointing areas where improvements can be made. When speaking about the impact of Cubiko on their approach, Danny said “Cubiko provides us with a good step into identifying the key areas [our clients] want to work on, for improving their financial [and operational] performance.”
Tools for Success
Cubiko has proven to be a valuable tool for Danny’s clients, aiding them in the planning, strategising, and monitoring of the practice’s success through the information available.
Cubiko has helped streamline the reporting for Danny and his clients, making it easier for them to gain deeper insights into what is happening in their practice.