How data can differentiate your practice
- Data, Recruitment & HR
- Chris Smeed
- March 8, 2023
A 2023 survey outlined in the CommBank Insights Report indicated that an estimated 50% of General Practices in Australia were looking to grow their practice in 2022 and beyond. With many practices expecting their patient numbers to continue growing, it’s no surprise that growing your team and practice is a top priority.
GP recruitment has been a hot topic within the industry for the last two years. We understand the frustration that many practices have faced when it comes to the hiring of new doctors. It’s an extremely competitive world out there, making it more important than ever to give your practice the competitive advantage it needs to differentiate itself from the rest.
Our team talks to dozens of practice owners and managers across the country daily. Through our conversations we have found that many have started utilising their practice data for far more than just making well informed business decisions. Many have started utilising their data and the insights gathered as a tool to differentiate themselves from others during the recruitment process.
The following article will discuss how your practice can its data to differentiate itself from competitors during the recruitment process.
Demonstrating your practices commitment to patient care
For many healthcare professionals providing excellent patient care and obtaining good health outcomes for their patients is top priority. Why not demonstrate your practices commitment to providing outstanding patient care by highlighting how your practice proactively uses its practice management data to help deliver on health outcomes for your patients.
I want you to ask yourself:
- Does my practice have a system, such as Cubiko, that can help my team proactively identify patients that may be eligible for MBS items such as 721, 723 and 10997s?
- Are we frequently querying our patient cohort to identify patients who may be eligible or due for a vaccination or health assessment?
If you answered yes, why not highlight this to candidates. The above is just two examples how data can be used to showcase your practices commitment to patient outcomes at a level that goes beyond what many practices might do.
Additionally, use the job listing to advertise to candidates (1) the different systems you have in place, (2) the benefits it has to your practitioners and practice, and (3) how it’s adopted by the practice on a day-to-day basis. When used to their full potential, tools are a valuable asset in helping support your team in delivering great health outcomes for your patients.
Using data to support your practice in becoming more financially sustainable
With stagnant Medicare rebates and sharp increases to wage and consumable costs, it’s easy to understand why it’s important, now more than ever, to ensure you’re running a financially sustainable practice.
Give candidates the confidence they need by demonstrating how your practice utilises its data to increase billings and ensure you have a steady flow of income. I recommend highlighting how tools, such as Cubiko, can help ensure that you’re billing all eligible appointments including any incomplete and unbilled appointments. While also proactively identifying possible service opportunities for patients with upcoming appointments.
Forecasting future demand of patients
Starting a new role or journey at a different practice can be uneasy for some. While they may be excited to join your team, it’s only natural to consider all the factors and ask questions such as:
- How long will it take for my appointment book to fill up?
- How is the practice going to support me in growing my patient base?
- Does the practice really have a need for a new practitioner to join their books?
Why not provide candidates with a sense of security during the interview process by utilising your practice data and forecasting tools, such as Cubiko’s Practice Forecaster, to accurately forecast your practice’s future patient demand.
Providing these insights to candidates conveys that there is a real need for them to join your practice, and that you have the tools and resources to sustainably support them in their new role.
Growing your patient cohort
Following on from our previous point, candidates want to have confidence that your practice has the patient base to sustain their desired workload and ability to keep their diaries full.
Showcasing some statistics from your practice data, you can help show potential candidates that you have a proven track record of successfully growing your patient cohort, and that you have the means to keep their appointment book full and flowing. Cubiko has some great Patient cohort growth metrics, which you can use to highlight the proportion of new patients coming into your clinic who routinely become regular patients.
These insights can help your candidate have confidence and a sense of security in your ability to keep their appointment book full.
Improved Efficiency
Life in General Practice can get busy and stressful. Why have the added pressure of spending hours generating reports or running SQL queries? Your time is better spent ensuring you’re running a thriving practice, and ensuring your patients are receiving the best care possible.
Utilising a practice intelligence platform, such as Cubiko, can streamline your teams’ processes and shows candidates that you’re dedicated to improving the efficiencies within your practice. So that you can focus on what really matters.
Improved Teamwork
Data plays an integral role in the day-to-day operations of a practice. The use and utilisation of data can be used at all levels within the practice to help support your team in their roles.
It’s important to explain to candidates the role data plays in your practice, the positive impact it’s had on your patients and team; and how your team utilise data and Cubiko in your practice daily.
Take the opportunity to highlight how the use of readily accessible data has led to collaboration within the team, and how it’s improved the overall performance and outcomes of the practice.
Ready to give your practice a competitive edge with improved business insights and reporting?
I am sure we can all agree that the hiring of new practitioners has become increasingly competitive over the last few years. It’s vital that you give your practice a competitive edge by demonstrating how you the positive impacts data has had on your practice in terms on patient care, financial sustainability, and patient cohort growth the name a few.
If you’re interested in learning more about Cubiko, and how we can help you and your practice during the recruitment process, book in a demo today. Our knowledgeable team will talk you through the benefits of using Cubiko and answer any questions you may have.
Trusted, reliable, loved by practices
